Sony Photos Networks India has prolonged their contract with England and Wales Cricket Board for six extra years. With that, SPN will now have the official tv and digital rights to broadcast England’s cricket matches in India, Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, Bhutan, Myanmar, and the Maldives.
After lacking out on the media rights of the Indian Premier League, Sony Photos Networks needed to bag rights of as many Worldwide groups as doable. With that purpose in thoughts, Sony managed to get England on board until 2028. Now that the deal is accomplished, Sony will now be broadcasting all of the matches of England males’s and ladies’s groups. Not simply that, Sony now has the official rights to broadcast the County Championship, Vitality T20 blast, and Royal London One-Day Cup within the subcontinent.
“We’re delighted to increase this partnership for one more six years, broadcasting England males’s and ladies’s house worldwide cricket to a passionate international viewers. This partnership additionally allows us to carry the lads’s county recreation to the most important cricket viewers on the earth”, mentioned Clare Connor, Interim CEO, ECB as quoted by News18.
Rajesh Kaul, Chief Income Officer, Distribution, and Head of Sony, was delighted with the extension. He knowledgeable us that India will not less than play 21 matches within the subsequent six years, and everybody will have the ability to get pleasure from that on Sony.
He mentioned, “We, at Sony Photos Networks India, are glad to increase our long-standing partnership with the England and Wales Cricket Board. The English cricket workforce is amongst probably the most formidable on the earth, and we look ahead to broadcasting high-quality cricket performed in England throughout primetime viewing hours, together with the 21 matches that includes India between 2023 to 2028.”
Disney Star bagged Cricket Australia broadcast deal
Disney Star gained the proper to broadcast Australian cricket for the subsequent seven years. Sony Photos Restricted beforehand had the rights however Disney Star struck a cope with Cricket Australia. The deal will start from the yr 2023-24 when Disney Star is not going to solely have the rights to broadcast the Worldwide video games however all of the matches of the lads’s and ladies’s Large Bash League.
“We’re delighted to announce this new affiliation with Disney Star from season 2023/24 onwards,” Cricket Australia CEO Nick Hockley mentioned in a press release. “Disney Star is synonymous with the sport in India and we look ahead to working with them to showcase the excellent cricket performed in Australia each summer season,” he added.