The India vs Pakistan cricket matches are sometimes hailed as high-octane blockbuster contests and it returned on a thumping word within the ongoing Asia Cup 2022. Roughly 176 million viewers tuned in to look at the primary six video games of Asia Cup 2022 and the competition between India and Pakistan itself recorded a cumulative attain of 133 million and registered 13.6 billion minutes.
The group stage match registered a progress of just about 30% in comparison with the Ind-Pak encounter in Asia Cup 2016.
Disney Star Sports activities chief shares views on staggering viewership
Talking concerning the file viewership for the India-Pakistan sport in Asia Cup 2022 within the opening week, Sanjog Gupta, Head – Sports activities, Disney Star mentioned, “The record-breaking viewership for Asia Cup 2022 demonstrates Cricket’s unparalleled energy to combination followers throughout platforms, enhanced by Disney Star’s give attention to viewers enlargement.”
“We have been centered on elevating the stature of the Asia Cup as a marquee event and increasing the enchantment of Ind vs Pak because the unmissable ‘Biggest Rivalry’. Our excessive decibel advertising and marketing marketing campaign mixed with the give attention to lead-up programming and regional protection has resulted in Ind vs Pak league match changing into the highest-rated T20I ever (outdoors of World Cup matches). This is a perfect begin to the pageant of Cricket which entails bilateral collection vs Australia & South Africa and is adopted by the ICC T20 World Cup.”
Star Sports activities launched a collection of activation campaigns in Asia Cup 2022 buildup
Within the lead-up to the Asia Cup 2022, Star Sports activities – the official broadcasters of Asia Cup 2022 in India – launched a collection of activations to seize the eye of its viewers and followers like by no means earlier than. Whereas the #GreatestRivalry marketing campaign exemplified the feelings, ardour and pleasure of an Indian fan, a bunch of programming and amplification initiatives added to the general fandom and fervor for the event.
Star Sports activities was additionally instrumental in bringing two of the most important legends – Ravi Shastri and Wasim Akram – collectively after nearly a decade to curate a LIVE ‘Shaz and Waz’ present.
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