After BCCI revealed the winners of the bidding struggle for the following IPL cycle, it’s the flip of the Worldwide physique ICC to ask bidders to the desk. The best governing cricket physique has deliberate to launch the primary Invitation to Tender (ITT) for the media rights of ICC tournaments on Monday, twentieth June.
ICC has revealed that it’ll launch an ITT for six packages throughout TV and Media for the Indian market. First, the ICC shall be accepting separate bids for the Males’s and Ladies’s tournaments. The Males’s bundle will encompass 16 occasions stretched throughout eight years; in the meantime, the Ladies’s match will see six occasions performed throughout 4 years. The bidders can both bid for the primary 4 years or eight years of the lads’s occasions.
“Worldwide cricket constantly attracts enormous audiences and that’s driving vital curiosity from broadcasters for ICC occasions. We’ve a couple of billion followers that passionately comply with the sport globally, and they are going to be trying ahead to seeing the very best gamers on this planet competing for cricket’s most prestigious trophies,” ICC revealed in an announcement.
In the meantime, Disney Star continued its affiliation with IPL for the following 5 years because it renewed its broadcasting rights for the money attain league with a successful bid of INR 23,575 Crore. Viacom 18 bagged digital rights for the Indian subcontinent by forking out a sum of Rs 20,500 Crore.
There was vital progress in curiosity in ladies’s cricket: ICC CEO
In the meantime, ICC CEO Geoff Allardice is trying ahead to the additional progress of girls’s cricket and hopes of discovering a broadcaster who is worked up to participate on this enterprise. He additionally stated that the panel is hoping for the inclusion of increasingly followers within the ladies’s division.
“There was vital progress in curiosity in ladies’s cricket during the last 5 years, and we now have made a long-term strategic dedication to speed up that progress, and unbundling the rights for our ladies’s occasions will play an enormous function in that. We’re on the lookout for a broadcast companion who is worked up by the function they may play in rising the ladies’s sport and guaranteeing extra followers than ever earlier than can take pleasure in it,” ICC CEO stated.
