IPL Media Rights Winners Announced For 2023-27 Cycle, Star India Bags TV Rights, Viacom18 Bags Digital Rights

Star India took house the TV rights for the IPL 2023-27 cycle whereas Viacom18 pocketed the Digital Rights for India, the BCCI Secretary Jay Shah confirmed on Tuesday.

The e-auction lasted for 3 days with 4 packages out there to be bought and the overall quantity added as much as INR 48,390 crores. Whereas Star received the TV rights with INR 23,575 crore bid, Viacom18 took Digital Rights with INR 23,758 crore bid.

IPL, BCCI
Jay Shah. (Credit: Twitter)

Since its inception, the IPL has been synonymous with development & in the present day is a red-letter day for India Cricket, with Model IPL touching a brand new excessive with e-auction leading to INR 48,390 cr worth. IPL is now the 2nd most valued sporting league on this planet by way of per match worth!” Shah tweeted.

Star Sports activities had the present rights for the media cycle from 2017 to 2022 having bid INR 16347.50 crore for each TV and digital again in September 2017.

Iam thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities regardless of two pandemic years.”

BCCI, Sourav Ganguly, Jay Shah, Arun Dhumal
BCCI officers. (Picture: Twitter)

Viacom18 baggage digital rights with its successful bid of Rs 23,758 cr. India has seen a digital revolution & the sector has infinite potential. The digital panorama has modified the best way cricket is watched. It has been a giant issue within the development of the sport & the Digital India imaginative and prescient,” Shah additionally added.

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