Days after the BCCI bagged a whopping quantity of over Rs 48,000 crore for the Indian Premier League (IPL) media rights for the 2023-27 cycle, former IPL chairman Lalit Modi, in an unique interview to NDTV, mentioned the IPL will turn out to be the No. 1 sports activities league on the planet.
The previous chairman of the cash-rich cricket league added that he believes that IPL media rights valuation will double once more within the subsequent cycle.
I At all times Stated That IPL Is Recession-Proof: Lalit Modi
The viewership is now most likely the very best on the planet when it comes to the variety of individuals watching and the eyeballs getting drawn to the sport. I’ve all the time maintained, and everyone laughed at me, that IPL is recession-proof.
“It truly is popping out to be true. We now have bought newer and newer fan bases becoming a member of in. However we now have to watch out going ahead. As a result of the youthful age group is totally on digital, that’s the reason the digital rights have gone up tremendously in value however their expertise has not been so good in India right this moment,” Modi informed NDTV.
Modi was the IPL’s first chairman and commissioner. From 2008 to 2010, he performed a key function within the league’s administration. From 2005 to 2010, he served as a vice-president of the BCCI.
“It’s the fan base that has carried out it (improve IPL’s valuation). I’ve all the time mentioned that in three or 4 years it’ll double. The value of IPL will proceed to double. When you have a look at all my interviews from 2008, I mentioned that IPL worth will double when it comes to media rights.
“It has gone up by 98 per cent from the final cycle. From the final cycle to this cycle is 98 per cent and I’m telling you going ahead within the subsequent cycle, it’ll double once more,” Modi mentioned.
Modi fled India in 2010 amid claims of tax dishonest, cash laundering, and proxy possession, and has spent the next few years in London. He allegedly influenced the method of granting IPL broadcast rights in 2009 in alternate for a bribe of over 125 crores, in accordance with the Enforcement Directorate.
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