The Worldwide Cricket Council (ICC), in reference to the media rights of the Indian Premier League (IPL) changing into second-most profitable of all of the sports activities leagues on the planet, mentioned that it’s “unbelievable information” for everyone to see the game grow to be so well-liked and powerful. One other ICC official mentioned that it was affirmation of the place the market is.
Chief Business Officer of the ICC, Anurag Dahiya, mentioned the cricket league has demonstrated that there’s a enormous urge for food for rights, as he reckons that there are assets obtainable to each profitable and unsuccessful bidders within the course of.
“I believe, greater than something, we’re delighted,” Sunil Manoharan, the vice chairman media rights of the ICC, was quoted as saying by ESPNcricinfo. “In the end to see cricket is so well-liked and so sturdy within the strongest market on the planet, it’s unbelievable information for everybody.”
We’ve lengthy felt that IPL values could be in that vary: Anurag Dahiya
IPL, for the following cycle, when it comes to media rights, will stand second solely to America’s Nationwide Soccer League (NFL), overtaking England’s Premier League (PL), amongst all of the sports activities leagues on the planet. “We’ve lengthy felt that IPL values could be in that vary,” mentioned Dahiya. “It wasn’t a shock. It was affirmation of our sense of the place the market is and the worth of premier cricket rights in that market.”
“I believe the IPL course of has amply demonstrated that there’s a enormous urge for food for rights,” added the Chief Business Officer. “Clearly there are assets obtainable with each profitable and unsuccessful bidders in that course of.”
The ICC, on Monday, additionally despatched out an Invitation to Tender (ITT) for its personal rights for the cycle 2024-2031. Dahiya additional mentioned, “It’s solely highlighted to the market that there’s eager competitors for these rights which is what we had at all times assumed going into these rights. The timing was deliberate – we needed to do it in a specific sequence. So it’s going to plan.”
The media rights for the ICC occasions for the 2024-2031 cycle will probably be obtainable in as many as six packages, for digital, TV, and each. The rights for the ladies’s occasions will probably be offered individually from the boys’s occasions. The boys’s occasions can be found to bid for 4 or eight-year phrases whereas ladies’s occasions might be bid for four-year phrases solely.