Former Indian cricketer Ajay Jadeja defined the affect of broadcasters and media rights on the recognition of the format whereas responding to the discussions over the way forward for the ODI format. Notably, Ben Stokes retired from ODI cricket on the age of 31 just lately, opting to focus on Take a look at and T20I codecs, which have now raised a variety of issues over the 50-over format.
Because the matter of truth, Take a look at cricket has survived and appears promising within the present period. Nonetheless, the arrival of the T20 format has put the ODIs on the backfoot, and the cricketers have discovered it powerful to handle the workload in three codecs. Lately, former cricketers Ravi Shastri and Shahid Afridi urged for a discount from 50 overs to 40 in ODIs to make sure that the format stays fascinating.
Whichever will get the upper media rights that will get extra reputation: Ajay Jadeja
Jadeja famous the earlier period when the variety of Assessments was fairly few to the introduction of ODI cricket and defined that the broadcasters discovered the 50-over format fairly profitable. He went on to focus on the significance of media rights having a direct influence on the recognition of the format.
“There was a time when ODI cricket had arrived after which lesser Take a look at matches had been being performed as a result of that’s once more, extra productive for the gamers, broadcasters and for the affiliation. Broadcasters play a key function. Should you discover, whichever will get the upper media rights that will get extra reputation. ODI was costly at one level of time. Then T20 got here,” Jadeja advised whereas Talking to Fan Code through the second ODI between India and West Indies.
He reckoned that the media rights have elevated for T20Is as soon as they had been launched and added that Take a look at cricket is not going to be impacted resulting from this. He concluded with a cheeky remark stating, that who would spare seven hours for a match when T20 will get over in three.
“Now their rights have elevated and therefore ODIs are being performed much less. However Take a look at will ceaselessly stay. The truth is, India are taking part in extra Take a look at match now than they performed 20-30 years again. However ODI…7 ghante kiske paas he agar saare teen ghante me kaam chalta he?”.
